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Application of precision fabric in medical industry

Project background:

The client is a global manufacturer using single fiber to produce precision fabric, serving silk screen printing and filtration markets, their product has been applied in many industries, including mobile phones, automotive, medical, pharmaceutical, etc., including mobile phones and cars have done very well, almost two years in medical field, all the filter cloth was imported from Swiss, Suzhou is responsible for processing, so domestic price is higher.

The needs of customers:

The client finds that the medical market has not been growing well in recent years and wants to know whether it can do a good job in this market, focusing on research of cardiac system, blood transfusion and diagnosis in medical market.

The service content:

1. Market size of target market (high-end market capacity); 2. competitors operation(products and production, sales data and segmentation, customer positioning, marketing management and channels); 3. Equipment supplier survey (customers\' products are material, which are sold to equipment and product companies and finally reach cardiovascular departments of hospitals), including sales volume, product demand, product purchase pricing, commercial cooperation mode of product purchase, procurement process and main influencing factors of procurement, etc.); 4. medical institutions’ opinion and attitude (doctor of cardiovascular department, evaluation on equipment and product of this material, evaluation and requirements of specific requirements, what are satisfied and unsatisfied link, whether to have higher requirements, material manufacturers’ expectation?

Research results:

1. Identify target market size and that of each segment; It clearly grasps client develops the medical market business, and facilitates the client to learn its successful experience; 2. Investigated more than 30 equipment vendors and provided effective information for the client\'s product sales.

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