The client is a Chinese waterproof enterprise integrating R&D, manufacturing, sales and construction services of waterproof materials

In order to expand business area, the enterprise began to enter coating market, in order to formulate market development strategy, targeted to formulate market strategy, it carry out this study

1. Enterprise profile (development history, organizational structure, main personnel and background, etc.); 2. Product research (product sorting, product parameters and characteristics, product price, etc.); 3. Production logistics (capacity, production layout, warehousing logistics, etc.); 4. R&D (R&D layout, personnel, investment, direction, new products, etc.); 5. Sales (sales performance in recent three years, future sales forecast, products divided, sales performance by field, etc.); 6. Channel research (channel types, channel price system, channel management methods, etc.); 7. Marketing promotion (promotion method, promotion effect, etc.); 8. Service research, training research, strategic research (product strategy, market strategy, sales strategy, R&D strategy, etc.); 9. Industry cognition.