Project background：

The client is a global supplier of mining equipment and complete solutions, operating in more than 130 countries, covering construction and mining equipment and facilities, metal cutting tools, stainless steel materials, special alloys, metal and ceramic resistance materials and transmission systems and many other fields. The company has 50,000 employees worldwide and more than 2,700 R&D staffs in more than 60 R&D centers. It has successfully acquired many well-known brands in the industry with strong strength, and has a unique product portfolio advantage in mining construction machinery industry.

The needs of customers：

The key account resources in mining machinery are limited, and the enterprises can provide services for major customers are large enterprises in the industry. The client hopes to know sales volume, price level and customer list of its various products through survey of mining machinery suppliers. In this way, analyze customer resources of each enterprise and judge product request characteristics of different enterprises through customer analysis.

The service content：

Conducted research on the same kind of products of 15 TOP5 enterprises, further defined practical application characteristics of target products and the list of sales targets.

Research results：

Understand demand-side structure and supplier structure of target product in the past three years by sorting out sales information and customer information of various models of products of 15 enterprises. Compare information between competitors and customers, it is helpful for clients to establish their own marketing strategies.