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Network energy product customer satisfaction study

Project background:

The client is a mainstream supplier of network energy products, integrated power solutions and integrated services for global communication /IT industry. It has a complete network energy product line, a world-renowned network energy technology, research and development, product manufacturing and service platform.

The needs of customers:

As early as 2004, the client began to entrust a third party to conduct regular satisfaction studies. The purpose is to study and track customer satisfaction and loyalty to the company\'s products and services, combined with current market competition to provide action suggestions.

The service content:

This survey involves ten product lines, and the survey groups cover four categories of customer groups: terminal customers, channels, design institutes and potential customers. The internal product line management structure and customer group subdivision structure are complex, and the data analysis dimension is numerous, which puts forward high requirements for project management and control ability of the third party.

Research results:

1. Make senior administrators pay attention to the importance of customer list management, and clarify the responsible person to rebuild real and effective customer list management system; 2. The client understands management weakness through feedback and defines the direction for the next improvement.

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